How to write Google Ads copy
adall writes the ad copy. You choose.
A good search ad needs many headlines and descriptions, each within its character limit and Google's rules. adall writes them for your business, keeps your brand's voice and stays away from the words you don't want used.
01 / Why it matters
Why an empty text box is expensive
Google's responsive search ads take up to 15 headlines and 4 descriptions and mix them to find what works. Too few, or too similar, means your ad shows less and you pay more per click. Most businesses settle for a handful of headlines; adall widens the choice and puts all of it in front of you for approval.
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02 / How it works
How it works
Step 1
Say what you sell in one sentence
In the campaign's Ad texts section, describe your ad in one sentence, or use what adall read from your site.
Step 2
adall writes headlines and descriptions
The copy follows Google's length and format rules; your banned list is checked in every line.
Step 3
Approve or reject
Approve what you like, reject what you don't. You can add your own lines too.
Step 4
Create the ad
Add a new search ad to one of the campaign's ad groups with the lines you approved.
03 / What you get
What you get
Banned words list
The words you enter under ad language and bans in Settings are never used in any line.
Your brand's voice
Formal or friendly, which language: you describe your brand's voice once and every line follows it.
Rules checked
Character limits, exclamation marks and capital-letter rules are applied while writing; nothing that would be rejected is suggested.
No approval, no ad
Whatever the model writes, no line reaches your ads until you approve it.
04 / Frequently asked questions
Frequently asked questions
Which AI writes the copy?
adall works with a current large language model. Its output never goes straight to your ads: it is checked against Google's rules and your banned list first, then shown to you for approval.
Can it write in languages other than English?
Yes. You choose the language the ad appears in; the copy is written in that language.
Will it use competitors' brand names?
Add every word you don't want used to your banned list; adall never uses those words in any line.
Does it change my existing ads?
You add new ads with the lines you approve. Your existing ads are not changed without your decision.
No ad know-how needed to try it.
Start free, connect your Google account, set your limit. Or audit your site free first.