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How to read a Google Ads report

Every Monday, a report in plain words.

Ad reports are usually full of tables and abbreviations. adall's weekly report tells last week in plain sentences: what was spent, what was sold, what adall did and what it plans this week.

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01 / Why it matters

An unread report is a decision not made

Numbers sit on a screen, but if nobody looks, they tell nobody anything. For someone running a business, logging into an ad dashboard every day isn't realistic. The report comes to your inbox and takes five minutes to read.

Example

Weekly report · Monday 09:00

02 / How it works

How it works

  1. Step 1

    Monday morning

    The report arrives in your inbox every Monday.

  2. Step 2

    Three questions, three answers

    What happened last week, what adall did, what it plans this week.

  3. Step 3

    Details in the panel

    The week's summary is also on the panel's home page; more numbers and charts are under Numbers.

03 / What you get

What you get

  • Plain words

    Sentences instead of abbreviations and jargon. Readings based on thin data are flagged.

  • What was done

    The report also sums up the changes adall made during the week.

  • Notification settings

    You choose which alerts come by e-mail.

  • In your agency's brand

    With whitelabel on, report e-mails go out in your brand; your client never sees the adall name.

04 / Frequently asked questions

Frequently asked questions

Can my team see the report too?

Yes. The week's summary is on the panel's home page; invite your teammates to the workspace so they can see it too.

Which language is the report in?

The one you choose; Turkish and English for now.

Can I send the report to my client in my own brand?

Yes, in plans that include whitelabel. Reports and report e-mails carry your company name, logo and colour.

Where do the report's numbers come from?

They're read from your Google Ads account through the official API and calculated by code. The model only puts the numbers into sentences; it does no arithmetic itself.

No ad know-how needed to try it.

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