How to split a Google Ads budget between campaigns
Your limit isn't piled on one campaign. It goes where it works.
With several campaigns, how much each gets is a decision in itself. adall shares your daily limit between your campaigns, gives the ones that do well more over time, and always keeps the total within your limit.
01 / Why it matters
Why splitting evenly isn't enough
Splitting a budget evenly looks fair but isn't efficient: one campaign runs out every day while bringing sales, while another can't spend its share. Adjusting by hand means looking at the numbers every week. adall does it continuously within your limit and records every change.
02 / How it works
How it works
Step 1
Enter your daily limit
The limit is the total of all campaigns. For a first campaign, adall suggests at most a third of it.
Step 2
See the split
In Settings you see how the limit is spread over campaigns and each campaign's daily budget.
Step 3
adall adjusts
In semi or full management adall shifts budgets based on results; in other modes it writes this as a suggestion.
03 / What you get
What you get
Always within your limit
No shift can take the total above your daily limit.
Change it yourself
Adjust any campaign's budget yourself at any time with Change the budget.
Careful with thin data
No big decisions are made for campaigns without enough data; the panel marks thin data separately.
Reversible
Every budget change is recorded and undone in one click.
04 / Frequently asked questions
Frequently asked questions
Can I turn budget allocation off?
Yes. In Only suggest or small-fixes mode adall doesn't shift budgets by itself; it only writes suggestions.
How much budget does a new campaign get?
Because the daily limit is the total of all campaigns, adall suggests at most a third of it for a new campaign. You can change the amount.
What does it base decisions on?
Spend and sales. Code calculates the numbers; the model only interprets them and writes the reason for every decision.
How do I try a change I'm unsure about?
With an A/B test. The change is tried on part of the traffic first, and you're told if the difference is real.
No ad know-how needed to try it.
Start free, connect your Google account, set your limit. Or audit your site free first.