adall in 8 steps
How does adall work?
Eight steps. In each one, what adall does and what you do.
Glossary
Don't let the words in Google Ads put you off. We explain each one here, in plain language.
- Impression
- Your ad showing on a screen once.
Steps
Start
You have a Google Ads account and a website.
Connect · 01/08
Connect your Google account
You give consent on Google's own screen. Your password never reaches us.
The first connection only reads; changes need a separate consent.
What adall does
- It pulls your campaigns and past numbers.
- It reads your spend every 15 minutes.
What you do
- You click "Connect with Google".
Setup · 02/08
Counting is fixed first
If sales are counted wrong, ads go to the wrong people.
What adall does
- It finds sales counted twice and the wrong goal.
- It applies safe fixes in one click.
What you do
- You enter your margin and a daily spend limit.
Analysis · 03/08
It finds where the money goes
It looks at the last 30 days. Code computes the numbers, AI interprets them.
What adall does
- It shows wasted money in your currency.
- It looks at profit, not sales.
What you do
- You answer suggestions with Yes or No.
Campaign ideas · 04/08
Ideas come from your site
It reads what you sell, to whom and when, and prepares the campaign from that.
What adall does
- It draws up an ad plan once a week.
- It writes the headlines and texts.
What you do
- You pick an idea or tell adall what you want.
Growing · 05/08
A campaign that works grows
A campaign that makes a profit and spends its budget gets a little more.
What adall does
- At most 15% more each time.
- It leaves a new campaign alone for its first 7 days.
Cutting · 06/08
A campaign that loses money is cut
First it waits for enough data: at least 100 clicks and 5 conversions.
What adall does
- It adds no money to a loser and lowers its budget.
- It blocks searches that bring no sales.
- If needed, it pauses the campaign.
Budget · 07/08
You set the ceiling, adall splits it
You enter one daily ceiling. adall shares it between campaigns.
What adall does
- Campaigns that work get a bigger share.
- At the ceiling it pauses ads and turns them back on the next day.
What you do
- You change the ceiling whenever you like.
Control · 08/08
You choose how much adall may do
Every change is written down and can be undone in one click.
What adall does
- It sends a short summary by e-mail every week.
Control levels
Advice
adall suggests, you approve.
Full management
adall does it itself, within your limits.
Result
Your ads are managed every day on profit, within the limits you set. You just see the result.
Questions people ask
10 questions, short answers
Do I have to give my password?
No. You give consent on Google's own screen; your password never reaches us. You can withdraw access from your Google account at any time.
Will it change things without me knowing?
Only within the access and limits you choose. Every change is written down with its reason. At the Advice level nothing happens without your approval.
What if I do not like a change?
Undo it in one click under Recent changes. Budget, pause and keyword changes can be undone; a few things, such as creating an ad, cannot.
Will it go over my budget?
Google may spend up to twice a daily budget in one day. adall reads your spend every 15 minutes and pauses ads at your limit. Google's delay can leave a small difference.
What if I do not know my margin?
adall still works; it looks at clicks that turn into sales instead of profit and never raises the total budget. Once you enter a margin, decisions follow profit.
I collect forms or calls, not sales.
You enter what one lead is worth to you on average. adall judges campaigns on that value.
When will I see results?
The first numbers are in the panel the next day. A new campaign spends its first 7 days in Google's learning period; adall leaves its budget alone meanwhile.
Can I use it for free?
Yes. On Free you see your numbers, data is refreshed once a day and one analysis is on us. Advice and management come with paid packages.
Can I try it without connecting my account?
The free site audit needs no sign-up: it checks your site and shows what makes advertising harder.
Which platforms does it work with?
Google Ads for now. Search Console and Google Analytics can be connected too.
No ad know-how needed to try it.
Start free, connect your Google account, set your limit. Or audit your site free first.