How to build a remarketing audience

Reach again the people who already know you.

People who visited without buying, left a cart half way or bought before are far easier to win than someone new. adall turns them into lists from ready templates and syncs them to your ad account, writing the rules for you.

01 / Why it matters

Why are audiences so fiddly?

Remarketing lists need a site tag, rules, a membership duration and the platform's minimum list size. A list set up wrong never fills or cannot be used in ads. adall builds the list from a template and tells you plainly whether it is filling.

02 / How it works

How it works

  1. Step 1

    Pick a template

    Choose a ready template such as "visited, did not buy" or "abandoned cart".

  2. Step 2

    Pick the account

    Choose the ad account for the list; the rules are written from your site's tag.

  3. Step 3

    Let it fill

    adall shows the number of people and the platform's minimum; while it fills you see "list filling".

  4. Step 4

    Lookalike audience

    From a filled list you can build a lookalike audience by country and size.

03 / What you get

What you get

  • Ready templates

    The lists that work best are built in one click; no rules to write.

  • Clear status

    Every list shows its size, whether it is on the platform and how far it is from the minimum.

  • Sync on your terms

    Sync or delete a list whenever you like; changes are open to owners and admins only.

  • Their own rules

    Every template carries its own rule and its own minimum size; a list is not pushed into ads before it fills.

04 / Frequently asked questions

Frequently asked questions

Do I need a site tag?

For visitor lists, yes: the list fills from the tag on your site. The Google tag on Google, the pixel on Meta.

Why can't I use the list right away?

Ad platforms require a minimum number of people before a list can be used. adall shows how close the list is.

Which packages include it?

Audiences live in the panel under Settings › Advanced › Setup; what each package includes is on the pricing page.

No ad know-how needed to try it.

Start free, connect your Google account, set your limit. Or audit your site free first.